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    "Todd and Deb’s 10 NEW Golden Rules will transform the bottom line of both the provider and the customer forever!" – Dave Ramsey, New York Times bestselling author and nationally syndicated radio show host

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    Contact us for special corporate discounts at 1-800-900-3427 ext. 247 or by email.

    Contact us for special corporate discounts at 1-800-900-3427 ext. 247 or by email.

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    The 10 Golden Rules of Customer Service (formally titled The $6,000 Egg) represents the costly mistake of removing customer satisfaction from the bottom line. Through the story of a $6,000 Egg, Deb Duncan and Todd Duncan reveal that even the smallest interactions have the power to create lifelong patrons, or on the flipside, alienate once-devoted customers.

    The teachable moments divulged throughout this 1-hour Ignite Reads book transcend industry, position, and career level and encourage everyone to contribute to the customer experience and go above and beyond in order to get ahead. The options customers have today to get what they want are so plentiful that not a single company, or representative of that company, can afford to be powerless in the competitive world of service. For more ideas on creating an exceptional service culture, try The Simple Truths of Service!

    All Ignite Reads titles are part of the Simple Truths Elite Club membership. Learn more here>>

    Read a FREE excerpt from The 10 Golden Rules of Customer Service.

    • Details:
    • Format: Hardcover
    • Trim Size: 6.5" x 6.5"
    • Page Count: 104

    Free Discussion Guides

    Try using The 10 Golden Rules of Customer Service as part of your next training event, team meeting or book club! Our free discussion guide is the perfect companion to the book, and will help you get the most out of your event. Included are discussion points and questions that will help guide your team through this book.

    About Authors

    DEBRA DUNCAN is president of American Television Ventures and has been a pioneer in the direct response television industry. Starting in college, she was a producer of Everybody’s Money Matters on the Lifetime Television Network. She has written, produced, and directed more than one hundred direct response TV programs, and has great insights on how to frame your message so that people will respond.

    Deb is the author of two children’s fairy tales, A Thousand Princes and Mrs. Prince, as well as several screenplays. In addition, Deb co-authored The 10 Golden Rules of Customer Service (formally titled The $6,000 Egg) and 5 Stars with husband Todd Duncan.

    TODD DUNCAN has earned a transformative reputation worldwide as a top trainer, motivator, and personal coach for business professionals in the sales, mortgage, real estate, and financial services industries. Todd’s influence in the peak-performance world impacts more than 250,000 people annually around the globe, and he has personally coached some of the world’s top-producing sales professionals.

    Todd is the author sixteen books, including the New York Times bestsellers Time Traps: Proven Strategies for Swamped Salespeople and High Trust Selling: Make More Money in Less Time with Less Stress. In addition, he authored the inspirational book Sales Motivation and co-authored the customer service must-reads The 10 Golden Rules of Customer Service (formally titled The $6,000 Egg) and 5 Stars with wife Deb Duncan. His books are in forty- four languages with more than one million copies in print. Todd has been featured in the New York Times, the Wall Street Journal, the Los Angeles Times, the Seattle Times, Entrepreneur magazine, and SUCCESS magazine, and on the Success Network, The Dave Ramsey Show, and FOX News, among other media outlets.

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