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    "The $6,000 Egg blows up the traditional customer service model and presents a new, exciting, and revolutionary way to win customers for life." – Dave Ramsey, New York Times bestselling author and nationally syndicated radio show host

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    Contact us for special corporate discounts at 1-800-900-3427 ext. 247 or by email.

    Contact us for special corporate discounts at 1-800-900-3427 ext. 247 or by email.

    product description

    The $6,000 Egg represents the costly mistake of removing customer satisfaction from the bottom line. Through the story of a $6,000 Egg, Deb Duncan and Todd Duncan reveal that even the smallest interactions have the power to create lifelong patrons, or on the flipside, alienate once-devoted customers.

    The teachable moments divulged throughout the book transcend industry, position, and career level and encourage everyone to contribute to the customer experience and go above and beyond in order to get ahead. The options customers have today to get what they want are so plentiful that not a single company, or representative of that company, can afford to be powerless in the competitive world of service. For the Ignite Reads version of this book, try 10 Golden Rules of Customer Service!


    *All paperback orders will require 5 business days for processing before shipping.

    • Details:
    • Format: Hardcover
    • Trim Size: 6.5" x 6.5"
    • Page Count: 104
    • eBook Format: .pdf

    Free Discussion Guides

    Are you using The $6,000 Egg as part of your next training event or team meeting? Our free leader’s discussion guide is the perfect companion to the book and video, and will help you get the most out of your event. Included are discussion points and questions that will help your team develop an understanding of service and a different way of thinking about customer care.

    About Authors

    DEBRA DUNCAN is president of American Television Ventures and has been a pioneer in the direct response television industry. Starting in college, she was a producer of Everybody’s Money Matters on the Lifetime Television Network. She has written, produced, and directed more than one hundred direct response TV programs, and has great insights on how to frame your message so that people will respond.

    Deb is the author of two children’s fairy tales, A Thousand Princes and Mrs. Prince, as well as several screenplays. In addition, Deb co-authored The 10 Golden Rules of Customer Service (formally titled The $6,000 Egg) and 5 Stars with husband Todd Duncan.

    TODD DUNCAN has earned a transformative reputation worldwide as a top trainer, motivator, and personal coach for business professionals in the sales, mortgage, real estate, and financial services industries. Todd’s influence in the peak-performance world impacts more than 250,000 people annually around the globe, and he has personally coached some of the world’s top-producing sales professionals.

    Todd is the author sixteen books, including the New York Times bestsellers Time Traps: Proven Strategies for Swamped Salespeople and High Trust Selling: Make More Money in Less Time with Less Stress. In addition, he authored the inspirational book Sales Motivation and co-authored the customer service must-reads The 10 Golden Rules of Customer Service (formally titled The $6,000 Egg) and 5 Stars with wife Deb Duncan. His books are in forty- four languages with more than one million copies in print. Todd has been featured in the New York Times, the Wall Street Journal, the Los Angeles Times, the Seattle Times, Entrepreneur magazine, and SUCCESS magazine, and on the Success Network, The Dave Ramsey Show, and FOX News, among other media outlets.

    What Readers are Saying

    Average Rating:
    3.8 (based on 9 reviews)

    1-5 of 9

    Page:
    1. 1
    2. 2
    Eyewitness
    05/133/2017 05/14/2017
    • 1.0
    LOL
    AKA Hilarity ensues when entitled white Newport Beach yuppie narcissist badgers the waitress over the fact that he can't get a fried egg on his burger (hipster food fad), and tries to spin it into a motivational/Christian book.
      Bottom Line:
      No, I would not recommend this to a friend
      Was this review helpful? /
      Deborah the inspiring
      • more than 3 year(s)
      01/12/2017 01/13/2017
      • 5.0
      great for retail management
      I gave this book and the 100/0 principle to a young store manager for Christmas. These books are a clear reminder that customer service is essential to keep your customers coming back. To focus on what you give and do for other people and not what you are getting in return. It is a great example of "Do Unto Others". Short enough to keep one's interest and long enough to get one thinking.
        Bottom Line:
        Yes, I would recommend this to a friend
        Was this review helpful? /
        Lori in Florida
        • more than 3 year(s)
        10/302/2016 10/29/2016
        (3 of 6 customers found this review helpful)
        • 5.0
        Motivation!
        I bought this book for each of my managers because we were looking at ways to improve our customer service scores - each one of them has told me thank you as it did what I hoped. It made them think of ways to go that extra step and push ourselves out front as a leader in the company. Easy to read, engaging and thought provoking.
          Bottom Line:
          Yes, I would recommend this to a friend
          Was this review helpful? /
          Steve
          • more than 3 year(s)
          10/301/2016 10/28/2016
          (4 of 5 customers found this review helpful)
          • 3.0
          Good but not great.
          The book has some good stories and principles. However, you can tell Mr. And Mrs. Duncan must be rich because many of their examples (besides the egg story) of customer service comes from very expensive places they purchased from. Most average American companies would not be able to afford the service he was given. Simple Truths I also thought the shipping price of the book was expensive. Almost as much as the cost of the book. I realize they cut the book price down, but they more than made up for the price cut with the shipping costs.
            Bottom Line:
            No, I would not recommend this to a friend
            Was this review helpful? /
            Rick attracts success
            01/13/2016 01/14/2016
            (1 of 2 customers found this review helpful)
            • 5.0
            The $6,000 Egg
            This is a very well written book detailing how the right type and kind of service can work for you in all aspects of life. It is very inspirational and worth reading again and again.
              Bottom Line:
              Yes, I would recommend this to a friend
              Was this review helpful? /

              1-5 of 9

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