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Over the past two years, parents have functioned as the primary teacher, tech support specialist, and home office principal. In-between taking calls and giving directions, they have fielded dozens of questions from highly energized kids.
Let’s start with what would seem like an obvious question—a simplified, but surprisingly accurate, representation of the choice many marketers face today.
Let’s start with what would seem like an obvious question—a simplified, but surprisingly accurate, representation of the choice many marketers face today.