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    Contact us for special corporate discounts at 1-800-900-3427 ext. 247 or by email.

    Contact us for special corporate discounts at 1-800-900-3427 ext. 247 or by email.

    product description

    Change Is Good… You Go First (Executive Edition) presents the same great content as the original in an easy-reading format with black and white text internals and a jacketed Hard Cover. A corporate-friendly update from the standard Simple Truths format, our executive edition is a must-have for any business collection! In this compact read, Mac Anderson and Tom Feltenstein take you through each step of change – from the realization that change is a good thing, to implementing that change in every department and across all channels. You may not have a choice about change, but you can choose how you and your team react to it.

    Change Is Good... You Go First provides the motivation you and your team need to embrace change. The book includes 21 ways to inspire change and objectives to help your team achieve its goals. Learn 6 of the 21 ways you can inspire change. Want to take your success up a notch? Try 212° The Extra Degree!

    • Details:
    • Format: Hardcover
    • Trim Size: 7" x 5"
    • Page Count: 112
    • Video Run Time: 3 mins 23 secs

    Free Discussion Guides

    Are you using Change Is Good…You Go First (Executive Edition) as part of your next training event or team meeting? Our free leader’s discussion guide is the perfect companion to the book and movie, and will help you get the most of your event. Included are discussion points and questions that will help your team focus on:

    • Understanding WHY change is not only necessary but good for your organization
    • Identifying key employees and their importance as stakeholders to the success of the change process
    • Focusing on using the company’s strengths to fully improve every transaction and customer encounter
    • And more...

    About Authors

    MAC ANDERSON is the founder of Simple Truths and Successories, Inc., the leader in designing and marketing products for motivation and recognition, including thousands of motivational posters. These companies, however, are not the first success stories for Mac. He was also the founder and CEO of McCord Travel, the largest travel company in the Midwest, and part owner/VP of sales and marketing for Orval Kent Food Company, the country's largest manufacturer of prepared salads.

    His accomplishments in these unrelated industries provide some insight into his passion and leadership skills. He also brings the same passion to his speaking where he speaks to many corporate audiences on a variety of topics, including leadership, motivation, and team building. Mac has authored or co-authored twenty-two books that have sold over three million copies. His titles include: Change is Good…You Go First, Charging the Human Battery, Customer Love, Habits Die Hard, Leadership Quotes, Learning to Dance in the Rain, 212º: The Extra Degree, 212º Service, 212º Leadership, Motivational Quotes, One Choice, The Best of Success, The Power of Attitude, The Power of Kindness, The Essence of Leadership, The Road to Happiness, The Dash, Things That Grab Your Heart and Won’t Let Go, To a Child, Love is Spelled T-I-M-E, You Can’t Send a Duck to Eagle School, and What’s the Big Idea?

    TOM FELTENSTEIN is the CEO and Founder of Power Marketing Academy, a leading consulting firm that serves and educates businesses in the industries of franchising, retail, hospitality, and service. Over 38 years of “in the trenches” experience has earned Tom the notoriety of being the most trusted and provocative voice in 4 Walls Branding and Neighborhood Marketing today. He is a keynote speaker, trainer and marketing strategist and the author of fourteen books, including Change is Good...You Go First, co-written with Mac Anderson. The book focuses on ways to inspire change within your team and organization.

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