In 10 Simple Secrets of the World’s Greatest Business Communicators, I save the best tip for last. Secret number ten is ‘Reinvent Yourself.’ It simply means that great communicators are made, not born. It could be the most important lesson of all.
If you don’t believe in your ability to improve as a speaker, to inspire and to electrify your audiences, I’m afraid the other communication strategies won’t do you much good. Here’s the good news—anyone can become a great speaker. Yes, it takes some people longer than others to get really good at it, but you can master the skill that is essential to elevating your success. In fact, people who have always been fairly comfortable at public speaking aren’t necessarily the ones who capture our hearts.
Great speakers make it look effortless because they put a lot of effort into making it great.
Let me offer a few examples from people who make an appearance in my book. Not one of these speakers was a ‘natural.’ Some had serious stage fright. But they all have a growth mindset, built their skills, and believed in their ability to reinvent themselves.
Warren Buffett
Warren Buffett’s most cherished degree isn’t his business school diploma; it’s a certificate from a Dale Carnegie public-speaking course. Buffett has acknowledged that he was “terrified” of public speaking early in his career. He knew he had to get comfortable in front of groups if he hoped to succeed as an investment advisor. Recently, Buffett has been asked by young people for life advice. Get really good at public-speaking, he always says. It can raise your career value by 50%, instantly, according to Buffett. When a billionaire offers advice, it pays to listen!
Arnold Schwarzenegger
I worked as a television news journalist before I made the transition to writing full-time. In 2003, CBS News invited me to cover Arnold Schwarzenegger’s political campaign and his first 100 days as California’s governor. I guess they thought a movie star would be filling his days with celebrity parties. When it became clear that Schwarzenegger was spending his time, well, governing, I got less time on the air. But what I learned changed my life and my career.
You see, I had a front-row seat to Schwarzenegger’s speeches, sometimes more than one a day. He delivered talks to a wide range of audiences: voters, students, and business leaders. I watched him take complex subjects and customize the language he used for different audiences so they could relate to him and understand the subject. It was an advanced master class in public-speaking.
Keep this in mind. Schwarzenegger came to the U.S. as a body builder who didn’t speak English very well. The studio hired an actor to provide the voice-over in one of Schwarzenegger’s early movies. However, he attacked the language barrier with the same razor-sharp focus he put into his sports career. In the mid-1990s, Schwarzenegger’s visibility as a political leader began to rise. Schwarzenegger knew that he had to become a better speaker in front of a live audience—not a movie camera. He began to seek out every opportunity to practice. Much as Ronald Reagan had done before him, Schwarzenegger gave speeches to every possible group, not only to share his ideas but to improve his speaking ability.
Schwarzenegger saw himself as someone very different than the movie-going public saw him. He reinvented himself to pursue that vision.
Barbara Corcoran
Shark Tank star Barbara Corcoran made a fortune in real estate. She turned a $1,000 loan into a multi-million-dollar empire. Today, Corcoran puts her money behind entrepreneurs who have a good idea and make a pitch on the hit show. Corcoran was once terrified of public speaking. Determined to grow and reinvent herself as a speaker, Corcoran volunteered to teach a real-estate course at a local junior college. It paid off in two ways. She grew more comfortable as a public speaker, and she met a woman who would go on to become one of Corcoran’s top salespeople.
When you change the way you see yourself as a speaker, the speaker your audience sees will change. Reinvent yourself. Believe you belong—and you will.
-Carmine Gallo, author of 10 Simple Secrets to the World's Greatest Business Communicators
For the other 9 secrets, check out 10 Simple Secrets to the World's Greatest Business Communicators>>
We all have full lives, crowded schedules and constant demands on us. When people are busy, often the first thing that goes by the wayside is health. Even if you know what to do to live a healthy lifestyle, it’s easy to sacrifice a few hours of sleep each night to fit more into the day, or skip a week of exercise because you can’t find time, or choose the unhealthier, but easier, food for dinner.
But our physical health doesn’t exist in a vacuum. Everything we do is determined by our health—from our energy to get things done, to our ability to avoid getting sick when working under pressure, even to our ability to think and focus.
While our brain helps drive and guide us through life, it’s our body that is asked to do the heavy lifting day in and day out. If your body is weak and fatigued, your mental stamina and ability to focus will suffer as well. To be a high performer, no matter what you’re doing, you have to build your physical capacity
What is Physical Capacity?
Physical capacity is your ability to improve your health, well-being and physical performance. It acts as either an accelerant or drag on your performance. When your physical capacity is strong, you have more endurance and resilience. When it is weak, doing anything is more difficult because you’ll lack the energy and ability to overcome stress needed to excel.
It’s easy to take health for granted. So many of us don’t pay enough attention until we get bad news, either with our own health, or that of a friend or loved one. I hit a turning point of my own in 2009, when I had panic attack triggered by extreme stress. At the time, when my heart was racing and I was collapsed to the floor, I thought I was having a fatal heart attack—and that moment compelled me to pay closer attention to my diet and exercise.
Nutrition and exercise routines can be confusing—what works for one person may not work for others. A good start is to be mindful of what you’re putting into your body. Your diet has a profound effect on your daily life—if you make some positive changes in what you eat, you will quickly notice improvements in your energy and ability to focus.
For an exercise standpoint, it’s important to do a combination of cardiovascular exercise and strength training of some kind, whether that’s weight-lifting, yoga, Pilates or something similar. Remember that it’s never too late to start—I ran my first Olympic triathlon at 41, despite having never run over a mile out side of sports practice before I was 35.
But building physical capacity goes beyond just diet and exercise—another great way to start is focusing on stress management. Stress is often treated as an inevitability of life, and functioning under heavy stress, or on little sleep, is often considered heroic. You have to control your own schedule to combat stress—schedule 15 minute breaks throughout the day, and, whenever possible, get eight hours of sleep each night. You’ll notice a difference in your energy and focus.
Ask yourself—are you doing all you can to become all you can be? Do you consider health to be something that can be sacrificed to get through a busy day? Do you neglect to set aside time and energy to improving your physical performance? Are you doing what you can to live a less stressful life, even with something as simple as getting more sleep?
It’s never too late to start. Wherever you are building your capacity, you can certainly reach another level with the right improvements. The people closest to you deserve the best version of you.
-Robert Glazer, Author of Elevate
See how capacity building relates to teams in Robert Glazer's new 2023 book Elevate Your Team!
