An excerpt from What's the Big Idea?
by Mac Anderson
There's no one-size fits all for entrepreneurs. Some, like Jeff Bezos, get their "Big Ideas" for launching a business early in life. Others, like Ray Kroc, feel the pull of the entrepreneurial spirit in the prime of their lives.
Although all "Big Ideas" are unique, I found that there are some common denominators in turning into reality.
1) Be Passionate About Your "Big Idea"
Examine your motives for wanting to launch your business. Successful entrepreneurs don't look first at how full their bank accounts will be if they're able to get their new business off the ground. They want to make a difference in the world through their "Big Idea"—solving a common problem, offering an easier way to do things, developing a new product that fulfills an unmet niche.
Passion is the underlying thread for success. While there's no doubt about it, starting a business is a lot of hard work. It's your passion for your "Big Idea" that will see you through any obstacles that will come your way.
Just look at eBay's Pierre Omidyar, who followed his passion for computer programming and saw a unique niche that could be filled on the internet. Writing code for the launch of his online auction site while still working full-time, Pierre was focused on creating software that would benefit people, rather than solely on making money.
"You have to really believe in what you're doing, be passionate enough about it so that you'll put in the hours and hard work that it takes to actually succeed," Pierre said.
Passion—it's the driving force that you just can't ignore. It's what will make your new adventure seem more like fun, than work. It's the difference between wanting to start a business and craving it.