The Unconventionals + Training Presentation

How Rebel Companies Are Changing Markets, Hearts, and Minds—and How You Can Too. Downloadable Training Presentation Included with Order.

$79.99 Reg $96.98
Published: N/A
Published: N/A
Published: June 2019
SKU: 9781492680239

Ships worldwide

View Shipping Details

* Required Fields

Contact us for special corporate discounts and for bulk eBook purchases at 1-800-900-3427, Option 1 or by email.


Book + Downloadable Training Presentation Now Available!

We’ve had our expectations turned upside down by leading brands like American Express, Converse, and Waze, simply because they saw things differently. How did they do that? By simply questioning the prevailing wisdom which then created outsized results and lasting change.

The Unconventionals by expert authors Mike O'Toole and Hugh Kennedy is a 1-hour Ignite Reads book that chronicles the amazing stories behind these solid business successes and shows you how reinventing your company (or starting a new one) can be easier than you think! Through in-depth interviews with the CEOs, CMOs, and visionaries who had an idea that turned the unexpected into the expected you will learn how to become unconventional, too! In addition to the book, you will also receive a downloadable training presentation (The Unconventionals Training Presentation Preview) that takes the lessons learned a step further and can be used to present at a book club, team meeting or lunch and learn!

If you would like to receive the training presentation for free, join Elite Club - members receive all training presentations for free!  Read positive quotes for motivation, inspiration, and success from The Unconventionals, here. For more on mastering change, try Think Different, Not Harder by Karl Schoemer.

Inspirational Messages

Quotes from The Unconventionals:

“We want meaning in our work as employees, and we want a story we can believe in as consumers.”

“Change captures imaginations and shifts behavior.”

“The most successful companies...use their brands to shift the market in a way that makes life better for buyers and favors what they do best.”

“People like brands with a bigger change mission, and they want that mission to be more than words.”

“You possess the power to be courageously curious. So think for yourself. Explore. Imagine. Be Unconventional.”

Read a FREE excerpt from The Unconventionals.

Product Details

  • Hardcover
Write Your Own Review
You're reviewing:The Unconventionals + Training Presentation
Your Rating
All content and design copyright © Simple Truths 2024. All Rights Reserved.