The How of Wow!

Secrets Behind World Class Service

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Overview

“If you ever think customers are a pain in the butt, try to do business without them.”

When was the last time you were “wowed” by the service you received? Maybe you were “wowed” while buying groceries, resolving a problem with your bank, checking into a hotel, or flying across the country. Or maybe you were not.

It seems that the secrets behind world-class service are often just that—secrets! But in The How of Wow!, award-winning author John J. Murphy shares ten secrets behind world-class service. In fact, this isn’t just a book about customer service, it’s a book about creating raving fans—customer advocates who go out of their way to spread the good word about the experiences they have consistently had with you.

In The How of Wow!, John J. Murphy challenges you to differentiate your organization from the pack using his ten secrets behind world-class service, and shows you how to make “wowing” customers the rule, rather than the exception.

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FREE Discussion Guide

Try using The How of Wow! as part of your next training event, team meeting or book club! Our free discussion guide is the perfect companion to the book, and will help you get the most out of your event. Included are discussion points and questions that will help guide your team through this book. Download the guide now!

Product Details

  • Hardcover
  • Size: 6.5" x 6.5"
  • Pages: 96
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