Brand Buzz

3 Breakthrough Secrets for Building a Winning Brand

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Overview

If you want to succeed in today’s hyper-competitive market, you want your brand to buzz. You want it to be a brand that people can’t stop talking about, one that customers love to support. With their expertise through working on some of the biggest brands in the market, Adrienne and Greg Weiss offer their industry secrets on how to best create buzz within and around your brand.


Brand Buzz lays out the 3 rules Adrienne and Greg have uncovered through their career in the branding industry: storytelling, club making, and country building.

  1. Storytelling: no one will care what your product is if you don’t sell them why it is, who you are, and how this will change their lives for the better
  2. Clubmaking: creating an exclusive, just-for-you feel to your brand will make consumers crave to be a part of the magic
  3. Country Building: once you’ve established yourself as a product people need and want to be a part of, make your company one that is fun to be a part of! Establish a voice for your brand, cohesive marketing, and fun details

Gain notoriety, generate excitement, and earn loyal customers—start building your brand’s buzz now!

Product Details

  • Hardcover & Paperback
  • Pages: 144

About the Author

ADRIENNE WEISS, founder of Adrienne Weiss Corporation has been called “the high priestess of pop marketing.” Since 1986, AWC has been creating award-winning brand strategies for world-class companies from Coca-Cola and McDonalds to Build-A-Bear Workshop, Target Stores, and Disney. Adrienne and her team have created and reenergized brands all over the world.

Prior to the founding of AWC, Adrienne worked with Applause, Inc. to help expand the Smurf brand to over $1 billion dollars in retail revenue. She then became the president of Rage, Inc., a gift manufacturing business. She received her BFA from Syracuse University and did graduate work at American University.

She is an international speaker on brand building. Adrienne has served on the boards of the School of the Art Institute of Chicago, the Gene Siskel Film Center, and the Boys & Girls Clubs of Chicago. She is presently on the board of Metropolitan Family Services.

GREG WEISS is the president of the Adrienne Weiss Corporation. In his position, Greg is a key cog in the creative machinery of AWC, being a part of both the creative and the copy writing teams. Greg also runs the business side of AWC as head lawyer, accountant, and dish washer. He is also the cofounder of FUIR, LLC, an entertainment-focused mobile app company.

Greg has spoken about branding at Chicago’s tech start-up hub 1871, the University of Chicago Booth School of Business, and at Kellogg School of Management.

Before joining AWC, Greg attended Johns Hopkins University where he received a BA in Economics. He then earned a JD at the George Washington University Law School. Greg worked as an attorney in the corporate law department of McDermott Will & Emery before deciding to have more fun joining AWC. During his tenure at AWC, Greg received an MBA at Northwestern University’s Kellogg School of Management.

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