An excerpt from Chapter 18 of Change is Good…You Go First:
Each of us wants to be part of something bigger than ourselves. Call it purpose, destiny or a simple desire to get beyond the insufficiencies of our current existence. An individual's yearning to reach outside his life is a seed of greatness waiting for a stream of inspiration. Carving that stream to people's hearts is a simpler task if the endevour you are leading them into is a ttached to a bigger story.
"A storyteller, like a travel agent, can help gather us up from wherever we are, and put us down in another setting." -John Leggett