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    ”A quick, easy read that gives you practical ideas to use immediately. As a leader, I definitely need every one of these 10 stories. Unfortunately, the ones I have aren't this good. . . but now they will be!” –Kirk Perry, President, Brand Solutions, Google

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    Contact us for special corporate discounts at 1-800-900-3427, Option 1 or by email.

    product description

    The 10 Stories Great Leaders Tell in the media:
    The 10 Stories That Great Leaders Tell (with Paul Smith) - The Accidental Creative Podcast

    Every great leader is a great storyteller.

    As a manager, CEO, or team leader, how can you innovatively engage your employees so that they understand where your organization came from, where it’s going, and how you’re going to get there? How can you connect with your customers in a way that makes them believe in your company as passionately as you do?

    Paul Smith is one of the world’s leading experts in business storytelling. He teaches people how to be more effective leaders by communicating their company’s important mission, inspiring creativity, and earning the trust of valued stakeholders. The 10 Stories Great Leaders Tell explores the journey behind success, and breaks down not just the importance of your company’s story but how to craft compelling ones of your own. Read positive quotes for motivation, inspiration, and success from Paul Smith, here. If you'd like to take it a step further and use the stories you crafted to create change, try Change Is Good...You Go First.

    All Ignite Reads titles are part of the Simple Truths Elite Club membership. Learn more here>>

    Praise for author Paul Smith:

    "The awesome power of storytelling... Paul's guide will help make you a better leader in just one hour!" -Sara Mathew, former CEO and Chair of Dun & Bradstreet

    "Best one-hour read you'll have this year." -John Bryant, former CEO and Chairman, The Kellogg Company

    "The 10 Stories Great Leaders Tell ... provides us with a roadmap to ensure we tell the right stories the right way." -Brian Barren, President, Cleveland Indians Baseball

    "This quick read should be mandatory reading for aspiring leaders." -Skip Prichard, CEO, OCLC, Inc.

    Inspirational Messages

    Quotes from The 10 Stories Great Leaders Tell:

    “Every great leader is a great storyteller.”

    “The most important part of being a great storyteller is knowing what stories to tell.”

    “Stories are uniquely effective at helping leaders get ideas across in a way that will move people to action.”

    “Convincing people to change is hard work. Fortunately, storytelling is one of the best change agents leaders have at their disposal.”


    Read a FREE excerpt from The 10 Stories Great Leaders Tell.

    • Details:
    • Format: Hardcover
    • Trim Size: 5" x 7"
    • Page Count: 136

    Free Discussion Guides

    Try using The 10 Stories Great Leaders Tell as part of your next training event, team meeting or book club! Our free discussion guide is the perfect companion to the book, and will help you get the most out of your event. Included are discussion points and questions that will help guide your team through this book.

    About Author

    PAUL SMITH is one of the world's leading experts in organizational storytelling. He's a popular keynote speaker and corporate trainer in leadership and sales storytelling techniques, a former executive and 20-year veteran of The Procter & Gamble Company, and the bestselling author of three books: Lead with a Story, Sell with a Story, and Parenting with a Story. Additionally, he authored a new Ignite Reads book, The 10 Stories Great Leaders Tell. Watch Paul discuss the 10 stories, here.

    What Readers are Saying

    Average Rating:
    5.0 (based on 2 reviews)

    2 Item(s)

    • more than 1 year(s)
    12/347/2019 12/14/2019
    • 5.0
    Great stories & words of wisdom!
    Definitely a book that relates to my business.
      Was this review helpful? /
      08/228/2019 08/17/2019
      • 5.0
      What stories do I need to tell?
      To paraphrase Smith, telling the ‘right’ story is more important than telling it ‘right’. “The best leaders start by choosing the right stories to tell”. And in 10 Stories Great Leaders Tell, Smith shows how to select the ‘right’ story for the situation.

      Selecting the right story to tell, was brought home to me just this week when I was asked to introduce the Regional Manager of a major bank at a fund-raising function for an international cycling event in my hometown in New Zealand. As MC’s often do, I started with “It gives me great pleasure to introduce …”. Then I paused. And paused (for what seemed like an eternity) and then followed with “When you hear speakers say, ‘It gives me great pleasure to introduce …’, I wonder does it really give them great pleasure – do you think so?” There was some general smiles and laughter, after which I continued with, “Some people may have heard the old saying of ‘running away to join the circus’, well I ran away, not to join the circus, but to join the bank – this bank. In fact I stayed there for 17 years – 17 of the best years of my professional career. And to top it off, five of my family also worked for this bank. So, on behalf of tonight’s organising committee, and the Selden clan, it does in fact give me great pleasure to introduce Adrian van Dyk, Regional Manager for Westpac”.

      Smith suggests that every good leadership story should include a time, a place and a main character – simple hints and easy to follow. You’ll see that my story of introducing Adrian above, has all three of these elements.

      When you recall some of the great stories you’ve heard from an inspirational leader, it’s easy to relate to Smith’s explanation of why you remember them so readily and why they were so impactful. They connect emotions with facts; they’re timeless; everyone has a story to tell no matter who you are or where you are from; facts are remembered through stories; when they’re good they’re shared with others; and finally, they are inspirational.

      As you would expect, the book is well written, the stories are well crafted and told, and most importantly each of the 10 are excellent examples of how to select the right story for the right occasion. And they are everyday examples of how to select something that you’ve experienced and craft it into a story to suit one of the 10 areas of leadership outlined by the author.

      There’s a ‘How to’ at the end of each chapter and a more detailed checklist at the end of the book.

      At this point, I have an admission to make. I reviewed one of Paul Smith’s first books, Lead with A Story, and it has been an inspiration to me in my leadership journey over recent years. So much so, that my soon to be published What To Do When Leadership Is Needed, a book that shows leaders how to craft stories to run team meetings, is based on 25 stories!

      I recommend this book to all managers who wish to become leaders – telling (appropriate) stories will help you quickly progress on your leadership journey. Oh, and if you’ve not read some of Paul Smith’s other books on story telling, get hold of them now! They are well worth the investment.
        Was this review helpful? /

        2 Item(s)

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