5 Stars

Building High Ratings and High Trust in the Digital Age

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Overview

Today’s consumer doesn’t order dinner, buy a pair of shoes, visit a museum, or even listen to a CD without first reading online reviews. Learn how to consistently generate positive reviews with 5 Stars: Building High Ratings and High Trust in the Digital Age.

Consumer trust is the most important influencer a brand can have because it yields positive online ratings, which in turn yield high profits. To be successful in the current market, you must learn to use consumer trust and technology to your advantage. 5 Stars explores three concepts that will guide you as you work to accomplish this:

  1. Trust that you’re doing the right thing
  2. Trust that your customers can acknowledge that
  3. Trust that social media and technology drive more business

Technology can help or harm your company, depending on how you use it. On the one hand, it provides the most innovative and efficient ways to reach your audiences and gain their trust. Yet, it can also distract you from your goals. 5 Stars is filled with tips and tricks to help you end that unproductive cycle and harness technology to create success.

Product Details

  • Pages: 160
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