ADRIENNE WEISS, founder of Adrienne Weiss Corporation has been called “the high priestess of pop marketing.” Since 1986, AWC has been creating award-winning brand strategies for world-class companies from Coca-Cola and McDonalds to Build-A-Bear Workshop, Target Stores, and Disney. Adrienne and her team have created and reenergized brands all over the world.
Prior to the founding of AWC, Adrienne worked with Applause, Inc. to help expand the Smurf brand to over $1 billion dollars in retail revenue. She then became the president of Rage, Inc., a gift manufacturing business. She received her BFA from Syracuse University and did graduate work at American University.
She is an international speaker on brand building. Adrienne has served on the boards of the School of the Art Institute of Chicago, the Gene Siskel Film Center, and the Boys & Girls Clubs of Chicago. She is presently on the board of Metropolitan Family Services.