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About Us

Welcome to Simple Truths—Your Destination for Inspiration

Simple Truths is the brain-child of Mac Anderson, the founder of Successories. The name “Simple Truths” was conceived following an article Mac read eight years ago that stated that 80 percent of the books purchased in a bookstore never get read. With this thought in mind, he believed that many books were too lengthy for today’s fast-paced world. After further reflecting on the success of two of the all-time best-selling books: The One Minute Manager by Ken Blanchard and Who Moved My Cheese? by Spencer Johnson, he kept coming back to the same word, “simple,” and the concept that less can truly be more when it comes to books. This was the philosophy and the foundation on which Simple Truths was built.

Mac started the company September 1, 2005, and today, we’re honored to say that we now have more than 1 million customers and newsletter subscribers. We publish beautifully designed inspirational and motivational books that can be read in 30–45 minutes, and our goal has always been to make a positive difference in what, at times, can be a pretty negative world. In other words, we publish small books that speak volumes.

Our product offering includes:

  • Over 80 books that not only provide inspiration for the reader, but also make great gifts for customers, employees, friends and family.
  • Four-color, eBook versions of our books are available from Amazon, iBooks, Kobo, and Nook.
  • Free online access to more than 60 three-minute inspirational movies that have generated more than 100,000,000 views from around the world.
  • More than 100 inspirational framed prints.


Our mission statement is simple, but lofty: To Become the World’s Destination for Inspiration.

We not only have hundreds of inspirational products, but are also a source for over 50,000 inspirational quotes, hundreds of inspirational stories, eCards through our free app for iPhone users to access it all.

The Simple Truths’ difference is as follows:

  • Our philosophy is…quality is the mother and we don’t mess with mom... Our books feature exceptional content, embossed covers, great graphics, award-winning photographs and inspirational DVDs (free with most), all of which make each book unique.
  • A variety of inspirational topics...Whether you’re shopping for a relevant message for your friends, your family, your customers or your employees, you’ll find the perfect gift to fit your needs.
  • Extraordinary service with an “attitude of gratitude”... If you are a satisfied customer, we are honored to serve you. If not, we would like to earn the right to call you one.
  • A 100% satisfaction guarantee... If for any reason you are not pleased with your purchase from Simple Truths, we’ll refund your money...no questions asked!

Simple Truths and Successories are not the first success story for Mac. He was also the founder and CEO of McCord Travel, the largest travel company in the Midwest, and part owner/VP of sales and marketing for Orval Kent Food Company, the country’s largest manufacturer of prepared salads.

His accomplishments in these unrelated industries provide some insight into his passion and leadership skills. He also brings the same passion to his speaking where he speaks to many corporate audiences on a variety of topics, including leadership, motivation and team building.

Mac has authored or co-authored twenty one books, which have sold more than 4 million copies.