My Cart

0 item(s)$0.00
You have no items in your shopping cart.


More Views

“The simplest way to explain great customer service.”–Laura


As low as: $11.00

Ships worldwide

View Shipping Details
Quantity Discounts 2-10 11-25 26-100 101+
Price Per Unit $14.00 $13.00 $12.00 $11.00

Contact us for special corporate discounts at 1-800-900-3427 ext. 247 or by email.

Contact us for special corporate discounts at 1-800-900-3427 ext. 247 or by email.

product description

The Simple Truths of Service is a customer service classic that will grab your heart and not let go! More than 5 million people have been touched by this story.

Your competitive edge in today’s business environment is in how your customers are treated. If you want to succeed, it’s time to get creative about customer service!

The Simple Truths of Service is an unforgettable true story about a very special young man who takes a chance and, through a simple act, is was able to transform the service culture of a grocery store. This story is sure to have each and every member of your team coming up with their own ideas of how to deliver that extra special service after they read this book

Johnny is young man living with Down Syndrome who changes the culture of a grocery store by being creative and giving the customers more than they expect. He puts his own personal signature on each and every customer interaction, and has customers waiting in line so they can interact with him. Read about Johnny plus other great customer service stories from Ken Blanchard. Your customer service team will be bursting with new ways to make your company stand out from the crowd.

Bestselling authors Ken Blanchard and Barbara Glanz have written a book that any company can use to reshape their culture around serving the customer. Designed by Michael McMillan (The Race and Paper Airplane), this book will become a customer-service classic. This story will grab your heart and get your creative juices flowing on ways to create “customer enthusiasm” in your organization.

“Once in a great while you read something that bypasses the brain and goes straight to the heart. The Simple Truths of Service is that book and then some.” ~ Mac Anderson, founder, Simple Truths

  • Details:
  • Format: Hardcover
  • Trim Size: 6.5" x 6.5"
  • Page Count: 80
  • Video Run Time: 3 mins 21 secs
  • Audio Format: mp3

Free Discussion Guides

Are you using The Simple Truths of Service as part of your next training event or team meeting? Our free leader’s discussion guide is the perfect companion to the book and movie, and will help you get the most of of your event. Included are discussion points and questions that will help your team focus on:

  • Defining what makes you stand out from your competitors
  • Understanding what makes your products and service memorable
  • Creating a personal signature for your products and services
  • Building a service experience from the heart
  • And more…

About Authors

KEN BLANCHARD is the Chief Spiritual Officer of The Ken Blanchard Companies, an international management training and consulting firm founded with his wife, Dr Marjorie Blanchard, in 1979. He is also cofounder of the Center for FaithWalk Leadership, a nonprofit ministry dedicated to inspiring and equipping people to lead like Jesus at work, home and the community. Few people have made a more positive and lasting impact on the day-to-day management of people and companies as Ken Blanchard.

He is the author of several best-selling books, including the blockbuster international bestseller The One Minute Manager and the giant business best-sellers Raving Fans, Gung Ho! and Whale Done! His coauthored books about Jesus as the ultimate leadership role model (Leadership by the Book and The Servant Leader) have ignited a “Lead Like Jesus” movement.

He and his wife, Margie, live and work in San Diego. They spend free time with their beloved dog, Joy. For more information, please visit

BARBARA GLANZ, one of fewer than 500 Certified Speaking Professionals worldwide, works with organizations that want to improve morale, retention, and service and with people who want to rediscover the joy in their work and in their lives. Using her Master’s Degree in Adult Learning, she has spoken on 7 continents and in all 50 states to organizations as diverse as Nordstrom, Honda, The Nat’l Association for Employee Recognition, Southwest Airlines, Bank of America, USSA, Kaiser Permanente, Hallmark, The U.S. Dept. of Energy, Shangri-La Hotels, Merry Maids, Verizon and the Singapore Security police!

Known as the speaker who speaks to your heart as well as to your head, she lives and breathes her personal motto, “Spreading Contagious Enthusiasm™.” She is the author of eleven books, including The Simple Truths of Service, co-authored with Ken Blanchard; What Can I Do? Ideas to Help Those Who Have Experienced Loss; Balancing Acts; CARE Packages for the Workplace; CARE Packages for the Home; and CARE Packages for your Customers.

She lives on the beach in Sarasota, Florida, and adores her three grandchildren, Gavin, Kinsey and Owen. For more information, visit

What Readers are Saying

Average Rating:
4.8 (based on 27 reviews)

1-5 of 27

Carl Rees
03/80/2011 03/22/2011
  • 5.0
Highly Recommended
This is the first book I ordered from Simple Truths. The book and its accompanying video are both inspirational and motivational. The story of Johnny the young grocery bagger is, in itself alone, worth having the book. Following the story of Johnny, the book shares ten timeless truths about great service that are both simple and profound. You will find this book well-worth reading, the video well-worth watching, and the truths well-worth implementing.
    Was this review helpful? /
    04/96/2011 04/07/2011
    • 5.0
    The Simple Truths of Service
    Excellent example of customer service, especially with people who have disabilities. Good way to show how you can make a difference in other people's lives!
      Was this review helpful? /
      Karen Danielson
      09/272/2011 09/30/2011
      • 5.0
      The Simple Truths of Service
      Loved it -- recommended it to others
        Was this review helpful? /
        D. Spieth
        10/275/2011 10/03/2011
        • 5.0
        The Simple Truths of Service
        I met Barbara over 20 years ago and her message still rings true...and strong. We use the DVD to complement a class on earning customer loyalty and this video creates an immediate understanding of the impact than one person can make. That impact can go far beyond one other person it has the power to touch the organization and even the community.
          Was this review helpful? /
          Tom Simonian
          11/313/2011 11/10/2011
          • 5.0
          The Simple Truths of Service
          Our best customer gift ever - by far!
            Was this review helpful? /

            1-5 of 27

            What kind of abuse are you reporting?
            Please, wait...

            Need Help? Call: 1-800-900-3427 • LIVE ONLINE CHAT

            *Free standard ground shipping on U.S. orders of $50 or more and Canadian orders of $99 or more. View our Shipping Policy.

            We have made updates to our Terms of Use and Privacy Policy as of June 1, 2018 to give you more control over your personal information,
            support new data protection laws in the European Union called the General Data Protection Regulation (GDPR), and allow you to make
            more informed privacy choices when you interact with us.
            All content and design copyright © Simple Truths 2018. All Rights Reserved.
            View our Privacy Policy and Terms of Use.