My Cart

0 item(s)$0.00
You have no items in your shopping cart.


More Views

“A…universal application for personal and professional relationships.”–Thomas Morgan


As low as: $11.00

Ships worldwide

View Shipping Details
Quantity Discounts 2-10 11-25 26-100 101+
Price Per Unit $14.00 $13.00 $12.00 $11.00

Contact us for special corporate discounts at 1-800-900-3427 ext. 247 or by email.

Contact us for special corporate discounts at 1-800-900-3427 ext. 247 or by email.

product description

When all is said and done, much of life’s satisfaction comes down to the quality of our relationships. Think of all the applications in your life for good people skills.

What you’ll learn in this book can make your marriage better and greatly improve your relationships with family members, coworkers, your boss and even your friends. And since most of our satisfaction in life comes from meaningful relationships, this may be the most important book you’ll ever read.

  • Details:
  • Format: Hardcover
  • Trim Size: 6.5" x 6.5"
  • Page Count: 112
  • Video Run Time: 2 mins 25 secs
  • eBook Format: .epub
  • Audio Format: mp3
  • Audio Run Time: 1 hr 19 mins

Free Discussion Guides

Are you using The 100/0 Principle as part of your next training event or team meeting? Our free leader’s discussion guide is the perfect companion to the book and movie, and will help you get the most of your event. Included are discussion points and questions that will help your team focus on:

  • Understanding how The 100/0 Principle can transform both personal and professional relationships
  • Identify ingkey relationship pitfalls, and learn how to overcome them
  • Discovering how key concepts such as “all or nothing,” “awareness and choice,” and “unconditional love” can improve the strength of your personal relationships
  • And more…

About Author

AL RITTER is a management consultant and professional speaker, in addition to being an author. He is founder and president of The Ritter Consulting Group, and has consulted for the past 20 years to thousands of people across many industries in both the U.S. and overseas. Al is a leadership coach who works with CEOs, other leaders and teams committed to achieving breakthrough results in their own and their organization’s performance.

What Readers are Saying

Average Rating:
4.7 (based on 49 reviews)

41-45 of 49

Ramon Escalara
11/312/2011 11/09/2011
  • 5.0
100/0 Principle
I just got finished reading The 100/0 Principle and I would have to say that this is one of the greatest books that I have read in a really long time.
    Was this review helpful? /
    Andy Choate
    11/312/2011 11/09/2011
    • 5.0
    100/0 Principle
    I just wanted to express my thanks for this book. Your insight has truly changed my way of thinking and listening.
      Was this review helpful? /
      Judith Tuck
      09/251/2011 09/09/2011
      • 5.0
      The 100/0 Principle
      I love it but it is quite a challenge to do. It goes against my human nature and after 70 years of thinking 50-50 or 80-20 or any other division, it is difficult to not expect something from the other person. I am trying very hard to do this and I am in a position that is perfect to use it. I like to read it often to remind myself that this is what needs to be my goal.
        Was this review helpful? /
        Donna Bryant
        09/251/2011 09/09/2011
        • 3.0
        100/0 Principle
        I was already using this principle in some of my relationships. Sometimes, the principle is passed on. While others feel that they deserve it to be treated that way.... So, I do not think I am quite ready to apply it to everyone. I am building a 100/0 relationship one at a time.
          Was this review helpful? /
          12/339/2011 12/06/2011
          • 5.0
          Highly Recommended
          I am giving this to my son. Lots of good principles to follow and make part of your life.
            Was this review helpful? /

            41-45 of 49

            What kind of abuse are you reporting?
            Please, wait...

            Need Help? Call: 1-800-900-3427 • LIVE ONLINE CHAT

            *Free standard ground shipping on U.S. orders of $50 or more and Canadian orders of $99 or more. View our Shipping Policy.

            We have made updates to our Terms of Use and Privacy Policy as of June 1, 2018 to give you more control over your personal information,
            support new data protection laws in the European Union called the General Data Protection Regulation (GDPR), and allow you to make
            more informed privacy choices when you interact with us.
            All content and design copyright © Simple Truths 2018. All Rights Reserved.
            View our Privacy Policy and Terms of Use.