My Cart

0 item(s)$0.00
You have no items in your shopping cart.


More Views

“A…universal application for personal and professional relationships.”–Thomas Morgan


As low as: $11.00

Ships worldwide

View Shipping Details
Quantity Discounts 2-10 11-25 26-100 101+
Price Per Unit $14.00 $13.00 $12.00 $11.00

Contact us for special corporate discounts at 1-800-900-3427 ext. 247 or by email.

Contact us for special corporate discounts at 1-800-900-3427 ext. 247 or by email.

product description

When all is said and done, much of life’s satisfaction comes down to the quality of our relationships. Think of all the applications in your life for good people skills.

What you’ll learn in this book can make your marriage better and greatly improve your relationships with family members, coworkers, your boss and even your friends. And since most of our satisfaction in life comes from meaningful relationships, this may be the most important book you’ll ever read.

  • Details:
  • Format: Hardcover
  • Trim Size: 6.5" x 6.5"
  • Page Count: 112
  • Video Run Time: 2 mins 25 secs
  • eBook Format: .epub
  • Audio Format: mp3
  • Audio Run Time: 1 hr 19 mins

Free Discussion Guides

Are you using The 100/0 Principle as part of your next training event or team meeting? Our free leader’s discussion guide is the perfect companion to the book and movie, and will help you get the most of your event. Included are discussion points and questions that will help your team focus on:

  • Understanding how The 100/0 Principle can transform both personal and professional relationships
  • Identify ingkey relationship pitfalls, and learn how to overcome them
  • Discovering how key concepts such as “all or nothing,” “awareness and choice,” and “unconditional love” can improve the strength of your personal relationships
  • And more…

About Author

AL RITTER is a management consultant and professional speaker, in addition to being an author. He is founder and president of The Ritter Consulting Group, and has consulted for the past 20 years to thousands of people across many industries in both the U.S. and overseas. Al is a leadership coach who works with CEOs, other leaders and teams committed to achieving breakthrough results in their own and their organization’s performance.

What Readers are Saying

Average Rating:
4.7 (based on 49 reviews)

21-25 of 49

Cynthia Collier
03/90/2012 03/31/2012
  • 5.0
100/0 Principle
This is possibly the BEST book I have ever read. It offers a simple and yet revolutionary methodology for living a life based on loving people unconditionally. Its compelling stories about making people come first in life made a real shift for me. I found it to be one of the most inspiring books I've encountered in years of reading self-help stuff. Cynthia
    Was this review helpful? /
    05/138/2012 05/18/2012
    • 5.0
    Worth Reading
    I enjoyed reading this book. It helps to improve relationships
      Was this review helpful? /
      07/187/2012 07/06/2012
      • 5.0
      A Must Read!!
      This book is a treasure. Although the idea feels unnatural; the principle can be life changing. I am hoping this principle will work for me, not only in my personal life but also in my work environment.
        Was this review helpful? /
        Peter Boggio
        07/190/2012 07/09/2012
        • 5.0
        100/0 Principle
        Read the book and got a lot out of the principles discussed. Helped me out improving a relationship with my current girlfriend. Would recommend it build or rebuilt relationships.
          Was this review helpful? /
          Darci Tharp
          07/193/2012 07/12/2012
          • 5.0
          100/0 Principle
          Gives simple, yet practical and easy ideas to benefit your relationships. It seems to address a lot of business relationships but can be applied to any and all. I reread it to freshen my patterns so not to slip back to old ways. I will be ordering more books!!!
            Was this review helpful? /

            21-25 of 49

            What kind of abuse are you reporting?
            Please, wait...

            Need Help? Call: 1-800-900-3427 • LIVE ONLINE CHAT

            *Free standard ground shipping on U.S. orders of $50 or more and Canadian orders of $99 or more. View our Shipping Policy.

            We have made updates to our Terms of Use and Privacy Policy as of June 1, 2018 to give you more control over your personal information,
            support new data protection laws in the European Union called the General Data Protection Regulation (GDPR), and allow you to make
            more informed privacy choices when you interact with us.
            All content and design copyright © Simple Truths 2018. All Rights Reserved.
            View our Privacy Policy and Terms of Use.