My Cart

0 item(s)$0.00
You have no items in your shopping cart.


More Views

“A…universal application for personal and professional relationships.”–Thomas Morgan

Quantity Discounts 2-10 11-25 26-100 101+
Price Per Unit $14.00 $13.00 $12.00 $11.00

Contact us for special corporate discounts at 1-800-900-3427 ext. 247 or by email.


As low as: $11.00

Ships worldwide

View Shipping Details
Quantity Discounts 2-10 11-25 26-100 101+
Price Per Unit $14.00 $13.00 $12.00 $11.00

Contact us for special corporate discounts at 1-800-900-3427 ext. 247 or by email.

Contact us for special corporate discounts at 1-800-900-3427 ext. 247 or by email.

product description

When all is said and done, much of life’s satisfaction comes down to the quality of our relationships. Think of all the applications in your life for good people skills.

What you’ll learn in this book can make your marriage better and greatly improve your relationships with family members, coworkers, your boss and even your friends. And since most of our satisfaction in life comes from meaningful relationships, this may be the most important book you’ll ever read.

  • Details:
  • Format: Hardcover
  • Trim Size: 6.5" x 6.5"
  • Page Count: 112
  • Video Run Time: 2 mins 25 secs
  • eBook Format: .epub
  • Audio Format: mp3
  • Audio Run Time: 1 hr 19 mins

Free Discussion Guides

Are you using The 100/0 Principle as part of your next training event or team meeting? Our free leader’s discussion guide is the perfect companion to the book and movie, and will help you get the most of your event. Included are discussion points and questions that will help your team focus on:

  • Understanding how The 100/0 Principle can transform both personal and professional relationships
  • Identify ingkey relationship pitfalls, and learn how to overcome them
  • Discovering how key concepts such as “all or nothing,” “awareness and choice,” and “unconditional love” can improve the strength of your personal relationships
  • And more…

About Author

AL RITTER is a management consultant and professional speaker, in addition to being an author. He is founder and president of The Ritter Consulting Group, and has consulted for the past 20 years to thousands of people across many industries in both the U.S. and overseas. Al is a leadership coach who works with CEOs, other leaders and teams committed to achieving breakthrough results in their own and their organization’s performance.

What Readers are Saying

Average Rating:
4.7 (based on 49 reviews)

11-15 of 49

James Feist
09/271/2013 09/29/2013
  • 5.0
Highly Recommended
Excellent book and video. Fast shipping and delivery. Simple Truths has not yet let me down.
    Was this review helpful? /
    Thomas Mason
    11/311/2013 11/08/2013
    • 5.0
    Highly Recommended
    I haven't found a book like this that has such universal application for personal and professional relationships. The principle is something I have used and coached my entire career and can have such profound impacts on both making you happier in life and much more effective in both business and your personal relationships.
      Was this review helpful? /
      Dan Hinman
      01/03/2013 01/04/2013
      • 5.0
      Very Thought Provoking
      Reading this book I thought of a faithful friend with whom I have little in common. He often seeks my advice and calls regularly to see how I am doing. I never tried to cultivate the relationship, but he did for 20 years. Today he is my best friend, and I his. That is what this book is about, principles that make life really worth living. I wonder if he read the book or wrote it
        Was this review helpful? /
        Miguel Espinoza
        03/76/2013 03/18/2013
        • 5.0
        100/0 Principle
        Very good viewpoints about relationships.
          Was this review helpful? /
          03/75/2013 03/17/2013
          • 4.0
          The 100/0 Principle
          Advice that can be applied to any area of your life.
            Was this review helpful? /

            11-15 of 49

            What kind of abuse are you reporting?
            Please, wait...

            Need Help? Call: 1-800-900-3427 • LIVE ONLINE CHAT

            *Free standard ground shipping on U.S. orders of $50 or more and Canadian orders of $99 or more. View our Shipping Policy.

            We have made updates to our Terms of Use and Privacy Policy as of June 1, 2018 to give you more control over your personal information,
            support new data protection laws in the European Union called the General Data Protection Regulation (GDPR), and allow you to make
            more informed privacy choices when you interact with us.
            All content and design copyright © Simple Truths 2018. All Rights Reserved.
            View our Privacy Policy and Terms of Use.