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“A…universal application for personal and professional relationships.”–Thomas Morgan


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Contact us for special corporate discounts at 1-800-900-3427 ext. 247 or by email.

product description

When all is said and done, much of life’s satisfaction comes down to the quality of our relationships. Think of all the applications in your life for good people skills.

What you’ll learn in this book can make your marriage better and greatly improve your relationships with family members, coworkers, your boss and even your friends. And since most of our satisfaction in life comes from meaningful relationships, this may be the most important book you’ll ever read.

  • Details:
  • Format: Hardcover
  • Trim Size: 6.5" x 6.5"
  • Page Count: 112
  • Video Run Time: 2 mins 25 secs
  • eBook Format: .epub
  • Audio Format: mp3
  • Audio Run Time: 1 hr 19 mins

Free Discussion Guides

Are you using The 100/0 Principle as part of your next training event or team meeting? Our free leader’s discussion guide is the perfect companion to the book and movie, and will help you get the most of your event. Included are discussion points and questions that will help your team focus on:

  • Understanding how The 100/0 Principle can transform both personal and professional relationships
  • Identify ingkey relationship pitfalls, and learn how to overcome them
  • Discovering how key concepts such as “all or nothing,” “awareness and choice,” and “unconditional love” can improve the strength of your personal relationships
  • And more…

About Author

AL RITTER is a management consultant and professional speaker, in addition to being an author. He is founder and president of The Ritter Consulting Group, and has consulted for the past 20 years to thousands of people across many industries in both the U.S. and overseas. Al is a leadership coach who works with CEOs, other leaders and teams committed to achieving breakthrough results in their own and their organization’s performance.

What Readers are Saying

Average Rating:
4.7 (based on 49 reviews)

1-5 of 49

Chuck Mcguire
04/94/2011 04/05/2011
  • 5.0
100/0 Principle
This was an excellent book with a strong message about how ones actions/behavior towards others will help create better relationships. Give of yourself without putting a price tag on your actions and/or expecting something in return, the return will come later and consistency is the key.
    Was this review helpful? /
    Donna Digi
    04/95/2011 04/06/2011
    • 5.0
    My husband and I chose to read this book to each other. We took turns reading several pages at a time and reflecting on the key ideas. This book is great!
      Was this review helpful? /
      Judith Tuck
      09/251/2011 09/09/2011
      • 5.0
      The 100/0 Principle
      I love it but it is quite a challenge to do. It goes against my human nature and after 70 years of thinking 50-50 or 80-20 or any other division, it is difficult to not expect something from the other person. I am trying very hard to do this and I am in a position that is perfect to use it. I like to read it often to remind myself that this is what needs to be my goal.
        Was this review helpful? /
        Royce Cornelison
        09/268/2011 09/26/2011
        • 5.0
        The 100/0 Principal
        There is much to be said, and lived in the 100/0 Principal. Giving all, expecting nothing in return, requires much humbling of the mind and soul, but raises a person, and the ones he or she interacts with, to new a whole new level of self esteem, and respect from others. Great Book! RC
          Was this review helpful? /
          Raul Gonzalez
          09/271/2011 09/29/2011
          (3 of 5 customers found this review helpful)
          • 5.0
          Excellent Realistic Book
          This is an excellent book as all the Simple Truths I had the opportunity to read, I wish you had all titles in Spanish.
            Was this review helpful? /

            1-5 of 49

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