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“Lead your team with confidence in change and how to embrace it together”–JBS

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Contact us for special corporate discounts at 1-800-900-3427 ext. 247 or by email.

Contact us for special corporate discounts at 1-800-900-3427 ext. 247 or by email.

product description

Deciding to make changes is the easy part. Getting your people on board is much more difficult! We manage change, or it manages us. More importantly, without change…your competition and your goals will pass you by.

This is not your typical business book on implementing or managing change. This creative book will help you inspire your team to embrace change and realize that change can be good!

Change Is Good…You Go First is filled with memorable stories that are used to illustrate and reinforce key points. The twenty-one stories, accompanied by terrific illustrations to help drive the point home, will inspire you and your team to stop conducting business as usual!

  • Details:
  • Format: Hardcover
  • Trim Size: 6.5" x 6.5"
  • Page Count: 112
  • Video Run Time: 3 mins 23 secs
  • eBook Format: .epub
  • Audio Format: mp3
  • Audio Run Time: 58 mins

Free Discussion Guides

Are you using Change Is Good…You Go First as part of your next training event or team meeting? Our free leader’s discussion guide is the perfect companion to the book and movie, and will help you get the most of your event. Included are discussion points and questions that will help your team focus on:

  • Understanding WHY change is not only necessary but good for your organization
  • Identifying key employees and their importance as stakeholders to the success of the change process
  • Focusing on using the company’s strengths to fully improve every transaction and customer encounter
  • And more...

About Authors

MAC ANDERSON is the founder of Simple Truths and Successories, Inc., the leader in designing and marketing products for motivation and recognition. These companies, however, are not the first success stories for Mac. He was also the founder and CEO of McCord Travel, the largest travel company in the Midwest, and part owner/VP of sales and marketing for Orval Kent Food Company, the country's largest manufacturer of prepared salads.

His accomplishments in these unrelated industries provide some insight into his passion and leadership skills. He also brings the same passion to his speaking where he speaks to many corporate audiences on a variety of topics, including leadership, motivation, and team building. Mac has authored or co-authored twenty-two books that have sold over three million copies. His titles include: Change is Good…You Go First, Charging the Human Battery, Customer Love, Finding Joy, Habits Die Hard, Leadership Quotes, Learning to Dance in the Rain, 212º: The Extra Degree, 212º Service, 212º Leadership, Motivational Quotes, One Choice, The Best of Success, The Nature of Success, The Power of Attitude, The Power of Kindness, The Essence of Leadership, The Road to Happiness, The Dash, Things That Grab Your Heart and Won’t Let Go, To a Child, Love is Spelled T-I-M-E, You Can’t Send a Duck to Eagle School, What’s the Big Idea?

TOM FELTENSTEIN is the CEO and Founder of Power Marketing Academy, a leading consulting firm that serves and educates businesses in the industries of franchising, retail, hospitality, and service. Over 38 years of “in the trenches” experience has earned Tom the notoriety of being the most trusted and provocative voice in 4 Walls Branding and Neighborhood Marketing today. He is a keynote speaker, trainer and marketing strategist and the author of fourteen books

What Readers are Saying

Average Rating:
4.6 (based on 15 reviews)

    11-15 of 15

    Peter Walts
    11/313/2011 11/10/2011
    • 5.0
    Change Is Good
    Highly recommend! This book is a must read for any leader who is thinking about change! I can't recommend it enough.
      Was this review helpful? /
      Kate Nj At Kmg
      09/271/2011 09/29/2011
      • 5.0
      Easy Read- Common Sense Advice
      I did a change management training piece for a local client. I gave this book as a "souvenir" of the training and it was well received. I like to think of training as a knowledge journey and I always bring back a souvenir from my travels as a reminder of where I have been.
        Was this review helpful? /
        Linda
        03/81/2011 03/23/2011
        • 4.0
        Great Tool For Change
        Wonderful tool or resource for handling upcoming changes.
          Was this review helpful? /
          Jbs
          03/61/2011 03/03/2011
          • 5.0
          Change Is Good... You Go First
          Truly an inspirational book to lead your team with confidence in change and how to embrace it together...
            Was this review helpful? /
            Anonymous
            03/61/2011 03/03/2011
            • 5.0
            Change Is Good... You Go First
            it is a fabulous book
              Was this review helpful? /

              11-15 of 15

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