Barbara Zerfoss

As the youngest of seven children who learned early on how to use her imagination with handme-downs, BARBARA ZERFOSS went on to enjoy a successful marketing career. In her last role, she served for twelve years as a senior marketing executive for a multibillion-dollar global corporation. Ever the seeker of new possibilities to fulfill her purpose and transform lives, Barbara chose to leave the past behind and invented a new future that uses her marketing, writing, and strategic thinking talents.

Today, she is president of the Zerfoss Group and leads strategic visioning seminars with CEOs and their executive teams. Barbara strongly believes that there’s no genius in complexity. Using a creative approach to both business and life challenges, she unlocks minds to new possibilities and transformational insights through a simple three-step framework for success.

Barbara enjoys visits with her two grown sons at her home in Davidson, North Carolina, where she lives with the man of her dreams—her husband, Dave. Barbara invites your comments. Contact her at www.TheZerfossGroup.com.

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