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“Any small idea can be the product that leads to revolutionary changes for a company.”–Vernell

What's the Big Idea? How One Idea Can Change Your Business and Your Life

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product description

Ideas are powerful and often one…just one, can change your business and your life. If you don't believe this, just pick up the phone and call Mark Zuckerber, Sergey Brin, Howard Shultz or Bill Gates. (Well maybe not…they tend to be pretty busy.)

As a lifetime entrepreneur, and the creator of several successful companies the “big idea question” always fascinated Mac Anderon. In fact, Mac’s inspiration for this book was based on one simple question… How do big ideas happen? Is there a process or a formula? Is it something that is teachable or repeatable, or do big ideas just “bubble up” when minds are curious and open to change?

Although every success story is different, sometimes just reading how it happened can “spark” your imagination into action. Sometimes just learning about an individual who was willing to take the risk to follow his or her dream and fight through adversity to keep it alive, might be just the “push” you need. This collection of “Big Idea Stories” was not only written with the entrepreneur in mind, but was also written to inspire innovation within existing companies. Far too often, companies “roll on” with the status quo, only to wake up one day to find that competition has passed them by.

Whether your ambition is to start your own company or you want to apply “Big Idea” thinking to your existing company — What’s the Big Idea? is sure to help spark many new ideas to make your big idea the next success story!

  • Details:
  • Format: Hard Cover
  • Trim Size: 6.5" x 6.5"
  • Page Count: 144
  • Video Run Time: 3 mins 06 secs

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About Author

MAC ANDERSON is the founder of Simple Truths and Successories, Inc., the leader in designing and marketing products for motivation and recognition. These companies, however, are not the first success stories for Mac. He was also the founder and CEO of McCord Travel, the largest travel company in the Midwest, and part owner/VP of sales and marketing for Orval Kent Food Company, the country's largest manufacturer of prepared salads.

His accomplishments in these unrelated industries provide some insight into his passion and leadership skills. He also brings the same passion to his speaking where he speaks to many corporate audiences on a variety of topics, including leadership, motivation, and team building. Mac has authored or co-authored twenty-two books that have sold over three million copies. His titles include: Change is Good…You Go First, Charging the Human Battery, Customer Love, Finding Joy, Habits Die Hard, Leadership Quotes, Learning to Dance in the Rain, 212º: The Extra Degree, 212º Service, 212º Leadership, Motivational Quotes, One Choice, The Best of Success, The Nature of Success, The Power of Attitude, The Power of Kindness, The Essence of Leadership, The Road to Happiness, The Dash, Things That Grab Your Heart and Won’t Let Go, To a Child, Love is Spelled T-I-M-E, You Can’t Send a Duck to Eagle School, What’s the Big Idea?

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